Celebrities are increasingly venturing into the restaurant and pub industry. Notable examples include Ian McKellen’s The Grapes, James Blunt’s Fox and Pheasant, Gavin Henson’s The Fox, and Ed Sheeran’s Bertie Blossoms.
The allure of celebrity-owned dining establishments remains a mystery, given the challenges of profitability in the restaurant sector, with past instances like Planet Hollywood and Fashion Cafe facing financial woes despite star-studded backing.
According to Gemma Krysko from We Are Indigo PR agency, celebrities may find greater success in hospitality ventures by not prominently associating their names with the establishments, as authenticity and hard work often resonate more with patrons.
Mikkeller, a global bar brand, boasts two London venues discreetly backed by 80s music icon Rick Astley. Despite the inconspicuous celebrity ties, the venues exude a trendy vibe and offer a unique dining and brewing experience.
The Mikkeller venues feature a brewery that produces fresh beer on-site, creating a unique atmosphere infused with the aroma of malt and hops. The menu offers a variety of beers and delectable dishes, providing a satisfying dining experience at reasonable prices.
Astley’s involvement in the food and beverage industry may come as a surprise, but Mikkeller’s offerings prove to be both delicious and budget-friendly, catering to a diverse range of tastes. The establishment’s menu includes innovative dishes like vegan fried chick’n sandwiches and crispy plant nuggets.
While Mikkeller may not be a pioneer in culinary innovation, its spacious and well-priced brewpub in central London offers a laid-back atmosphere ideal for casual indulgence on a leisurely afternoon.
