For several months, demands for skincare brand Neutrogena to address an accusation made by Hayden Panettiere in May have been growing louder, reaching a peak following the actor’s recent passing. Neutrogena has now responded via an Instagram post, where it acknowledged the lack of support Panettiere felt during a challenging period but did not delve into specifics regarding the termination of their partnership.
Panettiere, known for her roles in various shows and movies, served as a global brand ambassador for Neutrogena from 2005 to 2015. Following her public discussion about postpartum depression in 2015, her collaboration with Neutrogena came to an end. In a podcast with Jay Shetty earlier this year, Panettiere claimed that Neutrogena attempted to dismiss her for her comments on postpartum depression, citing a morality clause in her contract.
In response to the backlash that ensued, fans organized a boycott against Neutrogena, with one influencer even creating a video titled “Neutrogena hates women!” using Panettiere’s podcast audio. The recent passing of Panettiere has reignited public outcry, with fans urging Neutrogena to address the situation on social media platforms.
Neutrogena’s Instagram post expressed sadness over Panettiere’s death and praised her courage in speaking out, promising to contribute to raising awareness about postpartum depression. The brand mentioned plans for a substantial investment in a community health partner to provide more support for women battling postpartum depression, with further details to be shared once implemented.
