On a bustling Friday afternoon at 1:24pm, The Turf pub in the UK stands out as a lively spot contrary to the usual quiet atmosphere in most pubs at this time of day. The scene includes a mix of regular patrons, a retirement celebration, and an animated game of pool.
Among the diverse crowd are Wayne Cram from Boston, Massachusetts, and Max from Wrexham, who have found common ground despite their usual geographical distance, all thanks to their shared enthusiasm for Wrexham FC.
Located near the historic Racecourse Ground, The Turf plays a prominent role in the popular Welcome to Wrexham series, attracting visitors to this unassuming North Wales city despite its somewhat worn-down appearance. The spotlight shines on the football club recently acquired by Ryan ‘Deadpool’ Reynolds and Rob ‘It’s Always Sunny’ McElhenney, captivating audiences and sparking a surge in tourism.
Recent studies reveal that Wrexham has emerged as a top holiday destination in 2026, with a remarkable 184% increase in bookings compared to the previous year. The city’s newfound allure prompts curiosity about what draws individuals like Wayne to travel thousands of miles to a place once known for its industrial landscape.
Wayne humorously likens himself to a character in Close Encounters of the Third Kind, describing his quest for something unknown that he unexpectedly found in Wrexham. His repeated visits to the city, including a journey to Philadelphia to watch a game, reflect his growing passion for the club and its football dynamics.
Meanwhile, The Turf’s proprietor, Wayne Jones, embodies hard work as he diligently serves customers, engages in conversations, and maintains the pub’s vibrant atmosphere, drawing patrons from around the globe.
Amidst the lively atmosphere, Bryan Still, a former Wrexham Supporters Trust member turned tour guide, offers visitors immersive experiences exploring Wrexham’s landmarks and the show’s key locations and personalities.
The narrative unfolds further as encounters with local figures like Rob Clarke of Mad4Movies and discussions about the city’s economic challenges juxtaposed with its newfound fame provide a glimpse into the complexities of Wrexham’s evolving identity.
Despite the contrasting scenes of a thriving pub and struggling high street, the enthusiasm for Wrexham’s cultural tapestry and football legacy remains palpable, fostering a sense of community among locals and visitors alike.
As the city garners global attention through the documentary series, individuals like Wayne, Bryan, and the Declan Swans band members take pride in showcasing Wrexham’s charm and engaging in spirited discussions about the city’s unique attractions.
In the midst of it all, conversations veer from tactical football strategies to culinary delights like the famed ‘world famous’ baps, creating a dynamic fusion of sports fandom, cultural exploration, and local camaraderie in this evolving Welsh city.
For travellers seeking inspiration on exploring Wrexham and its surroundings, the Welsh tourist board offers a wealth of resources to enhance their experience in this vibrant destination.
