Wetherspoon has recently launched its inaugural pub in Europe, situated at Spain’s Alicante airport. The establishment is set to attract British travelers heading to popular destinations like Benidorm. The pub, named Castell de Santa Bàrbera, offers a range of English breakfast items alongside some unique menu options, including Japanese-style Katsu dishes.
Although the decor deviates from the traditional Wetherspoon style, featuring Spanish tiles and cream paintwork instead of the usual carpet, the pub maintains a familiar feel with a variety of classic British dishes on the menu. The prices are slightly higher than average, with a full English breakfast priced at around £8.94. The pub operates daily from 6 am to 9 pm, providing seating both indoors and on an external terrace.
Wetherspoon’s founder, Tim Martin, expressed excitement about the new venture in Spain, hinting at potential future expansions internationally. The pub aims to cater to a diverse range of customers passing through Alicante Airport, including those en route to and from the UK. With plans to open approximately 30 pubs in the upcoming year, Wetherspoon is embarking on its most significant expansion in a decade, with half of the new pubs operated directly by the company and the remainder by franchisees.
The Alicante airport pub, managed by franchise partner Lagardère Travel Retail, marks a strategic move for Wetherspoon amidst a challenging period for the hospitality industry. The pub’s opening signals a fresh direction for Wetherspoon, known for its successful trading despite industry challenges. This expansion aligns with the brand’s commitment to providing quality pub experiences both domestically and internationally.
