Ahead of this week’s Prime Day sales, shoppers are advised to be cautious to avoid falling prey to cybercriminals. These fraudsters exploit major shopping events by deploying fake offers, phishing emails, and counterfeit websites to deceive individuals into disclosing personal information or financial details. Security experts caution that Prime Day creates an ideal environment for scammers due to its high-pressure shopping atmosphere.
Check Point’s security team revealed that a significant number of new Amazon-related web domains were registered globally between December 2025 and last month, with a notable surge observed in April. This timing is worrisome as attackers can utilize this period to establish malicious domains, making them seem legitimate and evading detection before Prime Day commences.
While most new domains are safe, Check Point identified that approximately one in every 11 Amazon-themed domains created were either malicious or suspicious. These scams are successful because they closely mimic genuine shopping practices, including familiar branding, convincing checkout pages, delivery notifications, and last-minute urgency.
To enjoy Prime Day without falling victim to scams, shoppers are advised to take certain precautions. Firstly, it is crucial to scrutinize website addresses before entering any details to avoid fake pages that closely resemble Amazon’s official site. Additionally, individuals should refrain from clicking on links received via emails, messages, or social media, opting instead to directly visit Amazon by manually entering the website address.
Warning signs of potential scams include unrealistically cheap deals, refund claims, or urgent expiry alerts designed to create pressure and prompt hasty decisions. Another common tactic is fake notifications about Prime accounts being suspended, urging immediate action. In such cases, it is recommended to verify information directly through Amazon’s official platform.
By following these guidelines, shoppers can navigate Prime Day securely and avoid falling into the traps set by scammers. Prime Day is set to run from June 23 to June 26, offering a range of deals and discounts, with Express.co.uk providing coverage of the event.
