Aldi has recently implemented significant price reductions on a wide array of products this January. The discounted items span across fresh and frozen foods, pantry staples, household necessities, and personal care items. Notable reductions include red lentils now priced at 99p from the previous £1.39, porridge sachets at 79p down from 99p, and organic steel-cut oats at £1.99 from £2.19.
Moreover, beef and pork Bolognese mince are now offered at £4.49, reduced from £4.79, while pork and gammon joints are priced at £3.49, down from £3.99. Additionally, Specially Selected British cheese is now available for £2.29, discounted from £2.59.
Other price cuts include sweetcorn at 55p from 59p, and a reduction to £1.75 from £1.79 for six large free-range eggs. Shoppers can also enjoy savings of 50p on selected items like no beef flank steak now priced at £6.99 from £7.49, and vegetable pieces and meatballs at £1.49 down from £1.99.
These price adjustments in January reflect an investment exceeding £22 million to lower prices, as stated by Julie Ashfield, Chief Commercial Officer at Aldi UK. Ashfield emphasized the commitment to providing customers with the best possible prices without compromising on quality. This initiative follows Aldi’s plan to launch 40 new stores across the UK this year, investing £370 million in locations such as Southam in Warwickshire, Hastings in East Sussex, and Amersham in Buckinghamshire.
The expansion is part of Aldi’s broader two-year investment program totaling £1.6 billion, aimed at achieving a long-term goal of 1,500 stores in the UK. Recent store openings in 2025 include locations like Kirkintilloch in East Dunbartonshire, Eastbourne in East Sussex, Fulham Broadway in London, and Deeside in Wales.
Notably, Aldi was recognized as the cheapest supermarket in 2025 by Which? consumer rights magazine, securing the top spot in ten out of 12 months. Lidl claimed the title twice in July and October. The average monthly price difference between Aldi and Lidl throughout the year was merely 77p.
In December, Aldi was the most economical choice for a list of 68 items, averaging £123.60 for the month. Lidl closely followed at £123.70 for both members and non-members of Lidl Plus. In comparison, Asda’s average cost for the same items was £134.89, while Tesco Clubcard members paid £135.84 or £139.12 without a Clubcard.
