Virgin Media users who already subscribe to Sky Entertainment channels will receive a bonus starting next month. They will gain access to Sky Atlantic at no additional cost, offering popular shows like Heated Rivalry and The Last Of Us. This enhancement will be available to Virgin TV 360 and Stream box customers starting April 1.
To enjoy Sky Atlantic content, customers can simply tune in to channel 111 on the Virgin TV platform. The shows will also be accessible on-demand and through Virgin TV Go. David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, emphasized the company’s commitment to providing exceptional entertainment value by adding Sky Atlantic to their lineup.
In related news, Sky is introducing an Ultimate TV plan that includes premium channels such as Disney+, Netflix, Hayu, and the upcoming HBO Max app. Priced at £24, this plan will be compatible with Sky Glass, Sky Stream, and Sky Q platforms. Sophia Ahmad, Sky’s Chief Consumer Officer, highlighted that this offering represents a new era for Sky and NOW, combining Sky, Netflix, Disney+, HBO Max, and Hayu in a single subscription.
These updates aim to enhance the viewing experience for customers, aligning with evolving entertainment preferences and technological advancements.
