The recent Uswitch awards were presented at a glamorous event in London’s Canary Wharf, revealing unexpected winners. These accolades are determined by a panel of esteemed judges, including Mirror Online’s Technology Editor, in addition to input from the public. Surprisingly, smaller, value-focused mobile networks emerged victorious in the 2026 Uswitch rankings.
VOXI, Tesco Mobile, Lebara, and giffgaff stood out, clinching titles such as Mobile Network of the Year, Best Mobile Network for Customer Service, and Best Mobile Network for Roaming. In the broadband category, EE surprisingly secured the top spot as the National Broadband Provider of the Year, showcasing its prowess beyond mobile services.
Other broadband champions included YouFibre, Plusnet, Vodafone, and Virgin Media. According to Ernest Doku, a telecoms expert at Uswitch, consumers in 2026 prioritize maximizing value over merely seeking the lowest prices, as demonstrated by the success of smaller mobile providers at the awards ceremony.
In the broadband realm, reliability is paramount, especially for those working from home. The Uswitch Telecoms Awards aim to guide customers in finding the best deals, emphasizing the importance of both value for money and quality service.
