A recent initiative has been launched following Prime Minister Mark Carney’s use of the term “hydronym” to raise awareness and support for Lake Ontario’s environmental protection. Branded By Collins, an apparel company in London, Ontario, has introduced T-shirts featuring the slogan “My hydronyms are Lake & Ontario,” with a portion of the sales proceeds benefiting Swim Drink Fish Canada, a Toronto-based charity dedicated to safeguarding the lake’s cleanliness and safety.
Gregary Ford, the vice-president and waterkeeper of Swim Drink Fish Canada, expressed enthusiasm about the increased attention being given to Lake Ontario. The campaign was inspired by a proposal from U.S. President Donald Trump to rename the lake to Lake America, sparking a social media exchange between Carney and Trump.
Lake Ontario, one of the Great Lakes situated between Ontario and New York, derived its name from the Huron-Wendat term “oniatarí:io,” meaning “lake of shining waters.” The province of Ontario was named after this significant body of water, which has a history spanning over 400 years.
Branded By Collins launched the T-shirt campaign in response to a proposition from Curious Public, a PR firm, with the aim of supporting the cause and celebrating Canadian pride. The company’s managing partner, Steve Ryall, highlighted the importance of standing together amid trade tensions between the U.S. and Canada.
The initiative initially featured hats but has expanded to include T-shirts, sweaters, and hoodies in various colors. Proceeds from the sales contribute to Swim Drink Fish Canada’s efforts in monitoring water quality and advocating for Lake Ontario’s preservation. Despite challenges posed by the executive order to rename the lake, Ford emphasized the importance of understanding the lake’s indigenous roots and the need for collective action to protect it from various threats like climate change and pollution.
The campaign has sparked renewed interest in learning about Lake Ontario’s significance, fostering a sense of pride in Canadian heritage and environmental stewardship. Ford highlighted the importance of educating the public on the lake’s vulnerabilities and the importance of taking proactive measures to ensure its long-term health and sustainability.
