Frankie Bridge is starting the new year by committing to sustainable resolutions, stating her intention to transition to using more natural products. This shift includes swapping out regular deodorants for eco-friendly alternatives.
Sharing her journey with followers on Instagram, Frankie revealed her switch to Fussy, an environmentally conscious brand offering refillable natural deodorants akin to popular options like Wild. While she didn’t disclose her preferred scent, she praised Fussy for its clever refillable deodorant sticks and eco-friendly approach.
Similar to Wild, Fussy provides a reusable plastic case along with refill options in various fragrances like Jasmine Bloom, Cloud Nine, and Coconut Milk. The Cloud Nine Starter Pack, similar to Frankie’s choice, includes a blue plastic holder and a scented deodorant pod for £13 at Holland & Barrett.
Frankie’s new deodorant brand promises round-the-clock protection with a fully natural formula, appealing to fans of botanical scents. It is also vegan and cruelty-free, garnering positive reviews from users impressed by its effectiveness and pleasant fragrance.
For those seeking more natural and refillable alternatives, options like Wild Stick Deodorant and Salt & Stone Bergamot & Hinoki Deodorant Gel are available for purchase at varying prices.
