Bulgaria has been named as the top destination for an affordable summer vacation this year, particularly recommended for families seeking a budget-friendly getaway. TravelSupermarket recently unveiled its list of the most cost-effective countries for all-inclusive sunny holidays in 2026, with Bulgaria taking the lead at an average cost of £760 per person for a week-long trip. Following closely behind were Morocco at £852 per person and Malta at £862.
The data was gathered from family holiday searches conducted between October 5 of the previous year and last week, focusing on travel between May and September 2026. Significant price variations were observed among popular vacation spots.
Among 13 sought-after destinations, Bulgaria stood out with a £54 per person decrease in the average price for a week-long stay, marking a 7% drop since the previous summer. Conversely, Cyprus emerged as the priciest choice in the selection, with costs averaging £1,186 per person.
Spain, a perennial favorite among British tourists, including the Balearic and Canary Islands, secured the fourth spot on this year’s affordability list at £888 per person, with prices remaining relatively stable compared to 2025. Turkey ranked 11th at an average cost of £1,057 per person, followed by Greece in 12th place at £1,096.
Croatia claimed the 10th spot for affordability this summer, with an average cost of £1,046 per person. The country experienced a 12% reduction in the typical holiday expenses since the previous year, making it £136 cheaper for travelers this summer.
For families considering long-haul destinations, TravelSupermarket identified Cape Verde as the most cost-effective option at £1,247 per person, followed by the United Arab Emirates (£1,297), the Dominican Republic (£1,664), and Mexico (£1,694).
Chris Webber, the head of holidays and deals at TravelSupermarket, expressed optimism about Bulgaria’s resurgence as a top choice for budget-friendly all-inclusive vacations. He also highlighted the continued affordability of Tunisia and Morocco, while praising Croatia for its significant price drop, making it a more accessible destination for families.
