Engaging with residents in various localities reveals a common concern about the rising cost of living.
This issue holds personal significance for me, as I have been actively involved in advocating for more affordable infant formula and assisting families in avoiding predatory lenders.
During the past year, I embarked on a nationwide tour, engaging with our 30,000 dedicated Iceland employees and five million weekly customers. Our insights culminated in the ‘Iceland Manifesto’, which we released just before the previous year’s election.
Our research indicated a sense of disconnect between the public and politicians, with individuals facing challenges in affording various essentials, ranging from childcare and veterinary expenses to heating and food. These concerns persist, highlighting the ongoing need for action. The affordability of living expenses remains a top worry for many.
My appointment as a Labour peer is driven by the desire to bring practical insights from the retail sector to Westminster, amplifying the voices of businesses and communities nationwide. I hold great respect for the expertise and debates within the House of Lords.
It is a moment of pride to be entrusted with sharing my experiences as a retailer and entrepreneur. I aim to provide a unique perspective, drawing from my leadership in a family business that supports thousands of jobs and offers millions access to affordable, high-quality food.
Understanding the wage challenges faced by businesses and the daily struggles of families to put nutritious meals on the table, I also appreciate the drive that fuels those willing to take risks for their ideas.
The current Labour Government prioritizes economic growth and has committed to removing obstacles that hinder it. Sustainable growth relies on private enterprise, necessitating a conducive environment for investment and business operations.
I firmly believe that Westminster does not possess all solutions, but I advocate for active involvement and straightforward communication from stakeholders with vested interests. In my new capacity, I will uphold this principle.
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